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Soviet, a premium jeans wear brand, was launched in 1987 with the creation of The Soviet Jeanswear Company (Pty) Ltd.

The company has grown from strength to strength and has become a formidable and highly successful in the South African premium jeans wear market.

Jeans, as well as garments for men and women designed to be worn with jeans, shoes and accessories are designed and manufactured for the brand and are then retailed throughout South Africa. With the evolution of trends in the denim industry, Soviet is constantly evolving in terms of the denim design, treatment, wash development and fits.



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